Curriculum Vitae
Resume.
Six years across luxury retail, brand partnerships, and cross-cultural strategy between Canada and APAC.
Experience
2025 - Present
Bangkok, Thailand
Brand & Retail Development
The Decorum
- Lead digital-first clienteling integrating Line Official Account with in-store sales operations.
- Drive cross-channel conversion (+22%) and CRM conversion rate (+25%).
- Manage HNW client loyalty programme covering consignment, GWP, and personalised outreach.
2022 - 2025
Montreal, Canada
Assistant Manager, Brand Partnerships
SSENSE
- Led the Phoebe Philo Canada wholesale launch: +20-30% store conversion, AOV CAD 608 vs CAD 500.
- Designed cross-brand profitability workshops for Dries Van Noten, Ferrari, Axel Arigato, and Jacquemus.
- Delivered +10% annual brand sales and +3% OMNI ARPC growth across portfolio.
Education
M.Sc. Branding & Marketing (MBM)
Chulalongkorn University
Focus: Luxury Brand Strategy, Neuromarketing, Experience Economy.
B.A. of Arts East Asian Studies and Liberal Arts
McGill University
BangkokBrand PartnershipsLuxury · Retail · CultureEN · FR · THOpen to commissionsBangkokBrand PartnershipsLuxury · Retail · CultureEN · FR · THOpen to commissions