The Connector
Cover
Where luxury meets new markets.
Brand partnerships, omnichannel strategy, and market entry - read by Bangkok, written for the world.
P.18
Inside SSENSE's clienteling playbook
P.32
The new luxury of Bangkok's mall floor
P.47
Co-creation across Canada & Thailand
P.61
Neuromarketing in the experience economy
I - The Profile
A connector between worlds.
Charles Sirisawat works at the intersection of luxury retail, brand strategy, and APAC market dynamics. His background spans both sides of the Pacific - managing brand activations for global houses in Montréal, and now building partnerships and client relationships from Bangkok.
He brings a rare combination: deep operational knowledge of how luxury brands actually work - from clienteling to wholesale launches to omnichannel strategy - combined with genuine cultural fluency across Canada, Thailand, and the broader APAC region.
Currently completing his M.Sc. in Branding & Marketing at Chulalongkorn University, with a focus on Luxury Brand Strategy, Neuromarketing, and the Experience Economy.
- Based
- Thailand
- Origin
- Canada · Thailand
- Languages
- EN · FR · TH
- Practice
- Brand · Partnerships · Retail
"Luxury isn't built in a deck. It's built on the floor, in the language of the room."
II - The Practice
Translating brand intent into commercial reality.
A Canadian–APAC connector working between global luxury houses and the cultural codes of Bangkok.
- 01
Luxury Partnerships
Brand-to-brand collaborations, retail partnerships, and co-creation for international houses.
- 02
Omnichannel Strategy
Digital planning informed by frontline experience at SSENSE - one of the world's leading luxury platforms.
- 03
SEA Market Entry
Localized positioning, cultural advisory, and go-to-market planning for brands entering Thailand & the region.
III - The Dossier
A practice grounded in fluency.
- Current
- Brand & Retail Development - The Decorum, Bangkok
- Previously
- Assistant Manager - SSENSE, Montréal
- Education
- M.Sc. Branding & Marketing - Chulalongkorn
- Specialism
- Luxury · Neuromarketing · Experience Economy
- Languages
- English · Français · ภาษาไทย
